We all naturally create limits in our lives and these become “glass ceilings”, or “Upper Limits” that box us in, like a Barbie on the Wal-Mart shelf. Whether it’s a certain amount of money you feel good about in your bank account, a certain number of hours you allow yourself to be happy, the quality of sleep you’ll accept, or even the number of friends you have at one time.

I’d like you to take a moment to imagine trips to the store when you were little… in many of these adventures, you were likely, literally begging your Mom to buy you the 10th Barbie Doll to add to your collection, and you felt like she wasn’t paying you any attention as your heart was breaking because THIS Barbie had a brand new outfit!

I bet you can see that scene now! You, and your little hands desperately grabbing onto the Barbie box, dreaming of what your life would be like once this particular doll joined your extraordinary collection. The immediate grief you begin to feel when you believe she won’t be going home with you, and that she’ll be trapped inside of that box forever. 

Did you know you’re still doing this little dance with the Universe today?

Sometimes you want $100,000, instead of the Barbie, because you’re grown, and though you *want* the money, you’re whining about it, probably doing weird affirmations all the while you are thinking about the Universe like a Mom that *cannot be bothered* by you whining.

You think the Universe, God, Mama Earth and all the angels think nine Barbies are enough, so secretly you feel bad even asking for your tenth Barbie!

Am I right?

So, how do you ask for the money, the Barbie, the lover, the pay increase, the joy frequency you truly want without feeling like a bother, without feeling like you’re too much, or you should be happy with what you have?

You literally ask for that Barbie like you are the baddest CEO in the boardroom.

You say, “Mom, I’d like the Scooba Barbie and she’s the perfect compliment to my Ken. Ken actually prefers Brunettes. I promise I will play with her 20 minutes per day, which will give you time to do that workout VHS tape.” (Remember it’s like 1998 in my example.)

Suddenly, your 90s Mom turns around in the aisle and thinks, “Damn, look who finally showed up to the negotiation table.” She scoots up her high waisted jeans, and flannel top (because it’s 1998) and puts the Barbie in your grocery cart, next to the Dinosaur Egg oatmeal and Bugels, and other 1990s food.

Are you catching what I’m throwing down, girl?

You can have whatever you want. You just have to own your desires and ask for it with GUSTO.

So, what’s your Barbie today, friend?

  1. Just for fun, and just for today: Pick something you want that’s bigger than you usually ask for.
  2. Notice the thoughts that come up next as you’ve claimed your Barbie...
    • Is it too much?
    • Too hard?
    • Too much for you to have?
    • Bigger than what your family has?
    • Too soon for you to have it?
  3. Write down all the excuses you have, then cross them out in a pretty colored pen.

Here's an example:

This morning, I wrote down, “In my business, I’d like to make $10,500 today.”

To tell you the truth, I got to that exact number because our business bank accounts were getting low and I have $1,000 worth of cute Free People dresses in my cart. Those two things motivate my booty! We all have various Manifestation Motivators. Mine is usually, “Add to Cart.”

So, I had my goal. I had completed Step #1. Then, The Universe delivered - the Big U moves fast, we hopped on a client call and our Media client says he’d like a website.

Now, Step #2 started to unfold, I started acting like the previous version of the Barbie drama, you know the kid who whines in the aisle, I said to myself and outloud to the team variations of, “Ohhh, this client wants a website but that would be greedy! He already has a PR package, it can’t be that easy.”

The Universe/Wal-Mart Mom was glossing past me and my goal, likely frustrated I asked for big money then started acting small. I know better.

Then Voila! The Magic Shift occurred: I crossed out my thoughts (#3) and I suddenly snapped out of it and said, “Client, I can serve you with that website, and this $15,000 package is perfect for you.”

Bam! Shabam!!!! MLAMF!!!! He said YES!!

And, guess what? He was so happy to have my support. 

Let me know in the comments, or come over to Instagram to chat: what is your Barbie, and what did you learn from this?

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Calling all Cavemen and Cavewomen...

When's the last time you left your house?

It's 2020, so first off, I don't blame ya if it's been a minute, or a month. But let me tell you something a mentor told me once, "You can't hunt from the cave."

Now, let's discuss the Gabi spin... you absolutely cannot create from the cave.

You need to get out of your turtle shell of a house to be shocked out of your comfort zone, inspired to create and reminded that other humans live on this planet and need/want to play with you and your work.

But, it's scary!

I'm flying across the country right now and this morning I was so tempted to turtle up in my shell.

I almost bailed.

I almost stayed controlling my work in my comfort zone...

Can you relate?

When you think about traveling, leaving your house to go work from a park, or hell, going to the grocery store in person? What comes up for you?

What sensations appear in your body?
What stories do you share with your inner mean girl like gossip in the bathroom stall via 5th period break?

Now, I have an important question for you and the bully inside of you pushing you deep into your shell - is any of it true?

What do you risk by NOT moving forward, up and OUT?!

For me, it was a $12,000 reward for expanding past my fears today. When the voice in my head said, "Gab... just stay home, you'll be safer, you can work more and hangout with Chris. He'll be glad you stayed..." I weighed the odds, did a Brad Yates EFT Fear Tap video, and meditated into what I'd feel like out of my cave.

When I got to the airport (two hours past fear-ville), I checked my Voxer to realize I had been referred $12,000 worth of business.

The Universe rewards you expanding your comfort zones, turtles! You will be supported by leaving the cave to share your light.

It gets groovier, on the plane, I got a second book client and two women sat by me who wanted to be writers. God wanted me on these planes. Fear did not.

Who will win your heart today? Will you leap out scared?

Let me know...


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I am Gabi Garrett, I started freelance writing five years ago. At first, I kept a couple of clients while I was working full-time, and then eventually, I drove into it full-time. So it means a lot to me and it’s helped me do so many cool things. I‘ve been on the journalistic side including newspapers and magazines. I’ve also been on the online media side with sites like Elite Daily, Tiny Buddha, Elephant Journal, and even the USA Today Networks. Now I focus mostly on corporations so now I work with about 15 clients as a writer/rent-a-marketing director. It’s a lot of fun! Because somebody might have a wonderful story but sometimes lacks the time or literary talent to get it out there. I’ve ghostwritten books even on financial ways to invest your money. So the possibilities are endless and we are going to cover some of those in this blog...

So let’s talk about you! So I can’t see you or get to know you but you are very important to this process. So as you develop your freelance writing career, whatever that might mean to you, remember that you are the most important asset. That means you don’t work yourself to the bones, stay up late because without you if you have sick days, there’s really no one to take your place. 

So, I want you to take a moment and write why you’re interested in learning how to become a writer. Maybe it’s a dream you’ve had for a long time, maybe it just sounds like fun, maybe you want to make some extra money, but maybe you have a deeper “why” behind it. Whatever it is, be sure to have a very clear “why” before you begin. 

Then we’re gonna go into your portfolio.

You might already have one of these. If you don’t, here are the different ways you can put that together.

First, categorize everything you’ve written so far. Don’t freak out if you’re a brand new writer and you’re written nothing.

What I want you to do is either put everything you’ve written into categories. So you might have pieces on time management, mindfulness, forestry, real estate, whatever your things are, put them into different categories. I

f you have never written before, I want you to take a moment and think of five different categories you might be interested in writing for. Later on, you’re going to file your pieces underneath these categories.

So you could do that in a Google Drive, you could do that by literally printing them out and putting them in folders. This is going to help you determine what type of area might be interested in the writing skills that you have. And then next, you upload them either to an online WordPress site which is free and easy to use or you can create a high-class PDF which means it would have maybe a picture of you, your title, and a PDF link to each thing you’ve written. You want to think of your portfolio as a showcase of your skills. So, as we go through how to reach out to editors and different newspapers, they’re gonna wanna see your work.

Then, you’re going to choose where you want to be a freelance writer.

You can work for someone’s newsletter, sometimes freelance writers also have graphic design skills set and if that’s you, you might be surprised how many local businesses are in need of a newsletter, you could work for a magazine, a newspaper, online media or corporate clients.

Basically, the key thing you want to remember is to categorize, find your specialty or what you want to write about, find the people who are talking about it, look at their submission guidelines and submit.

If you’re looking for corporate clients, LinkedIn is really going to be the place to do that so you want to have a tight LinkedIn profile and then you want to search for people hiring freelance writers.

There are many websites that will hire freelance writers, you can look into places that publish a lot of content such as Apartment Therapy, I’ve written for them and that was a lot of fun. So when you reach out to the person, no matter what you’re going after, unless they have a form that you do submission guidelines for, here’s the formula I’d like for you to follow.

NAME [Editor]

[Why you like their publication, and what they’ve written recently]

[Why you wrote the piece, or why you’re the right person to write for them]

[Quick elevator pitch]

[Piece (attached)]

[Contact Information]

Reach out with a name, do not say to whom it may concern, or USA Today, find out the editor's name of the section or publication that you are writing to. Write about why you like their publication and why you like what they’ve written recently. Then write why you wrote this piece.

You want to find topics that really touch your “why” that we have written at the beginning. In the quick elevator pitch, your readers will like this if they go in this section type of thing. And then attach your piece. And then put your contact information, don’t make them look for it because these people are busy.

You’re going to submit these things and the submission guidelines will tell you, "Okay, we’ll be back to you in a week or two weeks."

When that day hits, you probably want to tick that on your calendar so you can follow-up. When you get accepted, add it to your portfolio. So, go back to the beginning of this process and add it in there.

If you have some pieces out that you haven’t heard back form yet, you could always follow up with them too.

Then keep it up, set a goal for yourself.

So you’re going to submit one article a month, one article a quarter, what are you gonna do?

The sky's the limit but hold yourself to something and find a way to track them. Either you put them in your calendar or keep a running list. 

How to Guest Blog and Add Logos to Your Website with Ease

What happens when they don’t accept it?

Just know it’s normal. Rejection is a very normal part of the writing process. So, if someone does not accept your piece, you have a couple of options.

You can submit it somewhere else, you can use it anywhere or you can put it on your blog and then share it with people. And then use the P.S. sales method. The P.S. Sales method is a great way for you to say PS, I also write for a living. If you’re interested in writing, click here. So yes, blogging is free but you can use the people who are interested in your writing and in your skills to funnel them into products that might help change their life.

And don’t forget, writers write so hold yourself to that schedule whatever it’s gonna be, write it down right now, you can change it later but commit to sticking to it for thirty days. 

Here are some tips on How to Guest Blog & Add Logos To Your Website

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Wondering how you can level up in your business? In this blog, my new friend, Jennifer Spivak shares how she up levels her and her client’s businesses with an abundance mindset and Facebook Ads. After all, we all need a little bit of internal and external work to make our dreams come true, am I right?!

Jennifer owns an all-female Facebook and Instagram advertising agency, #TEAMSPIVAK, who works primarily with other women entrepreneurs who wish to turn their ad campaigns into money-making machines so they can live a life they love and change the world. By doing this, she gets her ideal client’s, ideal clients, in the door with fun and ease.

As we chatted, I asked Jen what her favorite project was recently. Though some of her clients invest multiple-five figures into ads, she recently worked with a client that was SO clear about her messaging, that by investing apx. $1,200 she saw a return of $9,000.

And how does that magic become possible? 

Despite the fact that her client is really amazing and lovely, the client already had the necessary foundational elements in place: great funnels, branding, and messaging. The client also had tracking systems set up where they can see exactly what people are buying, where people are dropping off, the breakdowns, knowing how to improve things, and the conversion rates.

These data elements are so important to functional campaigns. The return on investment is awesome but the fact that there is such a clear picture is what Jen says makes these projects fun as her team can perform at their highest level.

Is it time to Up Level into Facebook Ads - Gabi Garrett and Jennifer Spivak

If you’re thinking about running Facebook ads, here’s what Jen suggests:

“The secret is the foundational stuff, knowing your audience inside and out, and especially knowing what front-facing messaging you need to pull them in,” she shares.

To do this:

  1. Get clear on exactly who you work with
  2. Get even clearer on what you offer
  3. Validate your program with beta testers
  4. Gather testimonials from beta testers and clients
  5. Visualize the outcome and the exact number of ideal clients who you will bring in

As Jen says, “If you can really focus on the grounded foundational elements of your business, that is when you are in a position to start doing other things like Facebook ads because it really should just be fuel to the fire on top of your foundation, not something new.”

If you’re ready to add fire to your fly foundation - holler at Jennifer by clicking HERE.

gabi garrett

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Okay, I know a lot of us are home right now due to the C-Virus, and that's not that weird for me, but things are just moving slower, for sure. I trust that as entrepreneurs, a lot of us have a lot of things up in the air, I created a really cool worksheet after my morning journaling practice.

This morning I was like, "Ah! so many people are being really slow to like close contracts or slow in general..."

So I started thinking, "Is there a pattern within me that makes people drag?"

Then, I started thinking of a dragon, like what's DRAGON you down? because I'm older than five. (See worksheet below), So I wrote out everything I felt like was dragging from like moving to contracts that are closing to pay off my debt to buying these skirts that I want. I asked myself, "Who is the dragon?"

And you think it would be the other people, right? You're like, Oh, we're not moving because of Chris's job or we're not moving because of this. And then you realize when you write all of the things down that you're not doing the things because if you, so it's pretty fascinating. For example, why was I dragging buying skirts? Well, because there was fear that like there wouldn't be money coming in! Or, why were the clients dragging? Well, they had fear about investing. And, That's also you, right? Because you have to assure your leads, or make them feel comfortable. So you're going to find that very interesting as you complete the fun worksheet below because a lot of us want to blame other people when things get slow, or even the actual virus, but we can take our power back.

I'm confident that when you do this worksheet, you're going to find that the dragon is you. Even things that come down to other people, like marriage. So like if you're in a relationship and you feel like the person is dragging on engagement, it will have you asking.... like, are you actually committed?

This is fascinating. It's very freeing. The problem is always us, even though we want to blame other people. So while you're home, I just wanted you to go through this, Like what projects are you DRAGON on? Everything from cleaning out your garage to like starting a side hustle. I know it's tempting to blame money or other people, but there really is no excuse. You're going to find that the dragon is you. If you do find it's other people in this exercise, I'd be curious to see if you can see how you could take control because it's a very victimized place to be in, to think nothing can change until other people move forward. 

So I hope this worksheet empowers you and that you enjoy it and I am super, super excited to see what you guys think and if you're enjoying these nineties pencils over panic worksheets, I hope you know that I'm creating a planner later in fall and I hope to have lots of great things that go with that. So enjoy, share with your friends if this was helpful and if there's anything I can do for you while you're at home from calling me to like making you your own worksheet, just let me know.

Love you!


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Welcome another fabulous woman here to share her magic, Guest Blogger, Ele Hutt, the GG team storytelling, brand expert! When Ele isn't working on our client's work, she doubles as super woman, as a leader in the healing space and as a working breakthrough coach, you know she is going to share wildly realistic and effective tips with us.

Yay, Ele Hutt!!

Most of us have been talking about writing a book for ages, but in our day to day, we never seem to find enough time do actually do it, am I right? 

Raise your hand if you get overwhelmed just by thinking to add something else to your calendar. 🙋🏼‍♀️ (Hey, we have blogs for that.)

No shame girl! We all have a crazy busy life (and bills to pay), so how are we supposed to clear out our schedule & block time to write?

Hear me out... I promise these tips can help you get at least 1 hour a day so you can start your book.

We spend most of our time either working, commuting or sleeping, and those hours are often non-negotiable. But what about the rest? The ones we spend cooking, doing the laundry, watching Netflix, using social media, shopping online or laying on the couch daydreaming about the millionaire life we should be living? Are you sure those are non-negotiable too?

Let’s get real!

The first tip to create more free time is to give yourself a break! And by that, I mean a social media break. Before you freak out, hear me out! Unlock your phone and swipe left. How many hours have you spent online today? 1, 2, 5 hours? It may be shocking at first, and this exercise is not to shame you or make you feel bad, it’s to create awareness. Are you sure you can’t use that same time to write the book you’ve always dreamt of writing? 

The second tip is to maximize your time whenever possible. How much time do you spend deciding what to eat every day? Or deciding what to wear every morning? Wouldn’t it be easier if it was already planned out? Why not spend some time on Sunday getting your outfits ready and cooking the meals for the entire week? That could clear some time in your schedule to focus on what you actually want to do, write the next bestseller the world is so desperately craving for! 😉

The third tip is to break it into smaller tasks, words instead of chapters or the whole book. It will become easier to find time if you set yourself an achievable daily goal. 500 words? 750 words? 1000 words a day? Whatever you feel comfortable with! I know you may have this belief that you have to rent a beach house and lock yourself there until you finish your book, but who said that’s the only way of actually finishing it? You don’t need a writers retreat to do it. 1000 words a day is better than no words a day don’t you think? Just start. 

The fourth tip is to become a time police. I know that there are some days that you only want to binge eat & watch the entire season of YOU, but you got to ask yourself, is this really going to take you closer to your dreams? Probably not! You have to be mindful of what you choose to give your time to, including friends, TV shows, podcasts, and any other distractors. Your story is worth sharing but no one but you can tell it, so it’s time to write it down girl! 

Last but not least, stop thinking about it like something else you’ve gotta do. You don’t actually “have to” do it, you WANT to do it, and that’s completely different. When you make writing your obligation, you unconsciously block all the creative juices & inspiration. Why? Because you take all the fun out of it! As a passionate human being, you should write your book because you feel inspired, not because you feel forced to do it. Double-check if the topic you chose inspires the hell out of you cause if it doesn’t, it’s probably not the right book idea. When you’re passionate about it, it becomes easy to want to write at least a word every single day! 

Now you know it girl, the answer to not having enough time, is about having the willingness to make the time!


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Get in your back to the future, clothes, Marty McFly - it's time to prance our way into 2021, 2025 and 2030 so we can meet your future selves and find out what's in store for you.

Feel free to read this blog first, then follow with this pre-recorded meditation / audio-exercise. (P.S. We can work together on this with 1:1 sessions if you're down.)

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If you do not understand this reference, please exit the blog and come back cool.

Before we head into our time travel G-Wagon, I need to cover some ground rules:

  1. You have to trust me. I have created a pretty fabulous existence a few times over - and I would love to share with you my tips and tricks to help you do the same.
  2. You have to eliminate distractions. In order for this to work, you need to close your other tabs, stop texting your Nana and actually pay attention. If you need to come back later, no biggie.
  3. You need to get out your scroll, notebook, gel pens - whatever.
Image result for kris kardashian g wagon
Ok, let's ride.

We'll start by warming up your imagination. I am praying it isn't too rusty for your inner child's sake, but if it is, that's ok. To begin, I want you to close your eyes and take three deep breaths. Imagine you are sweeping out any thoughts about that annoying Facebook comment, your current waistline, or your Chipotle in the fridge. Do that now.

Ah, now I want you to imagine a killer badass G-Wagon time travel machine and I am driving you.

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Beep Beep!

Ok, you're in the car and we're about to take off into the future.

First stop: January 1, 2030.

We've flash-forwarded a DECADE! Take about 2-3 minutes to really imagine you've arrived at the doorstep of your future. (Remember there is an audio version of this blog you can use by clicking here.)

Once you've hung out in your 2030 image, Let's look around:

Now, write out EVERYTHING you can in your journal. Take as much time as you need, including details like what surprised you, what elated you... what energized you.

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Weird, right?

Say bye to 2030 you, I know she's sexy, but back in the G-Wagon, Jill-y.

Next stop, January 1, 2025.

Half-way to the 2030 version of you, you were likely working hard to make that dream a reality. Let's take a few minutes to visualize this you.

Again, journal about the 2025 version of you, leaving no detail unturned.

When you're ready, hop into the G-Wagon for our last stop.

Image result for gif future self

We've scooted to one year (ish) from today: It's January 1, 2021.

You know the drill.

Image result for gif g wagon
That was fun.

Great work, sister friend. Now, let's pull over on Saturn... nah, too hot, this planet will do. Before we get back to your real life, let's review your three years/spots and collect our notes. ( Don't forget: We can work together on this with 1:1 sessions if you're down.)

After comparing and contrasting all 3 stops, what are the predominant strengths you saw in your future self? What made you your most excited, brilliant version of you?

I'd like for you to pick one tangible item you saw in your visions: a stage, a book, or a house, perhaps.

Next, pick one feeling that your future self exuded: confidence, sexy vibes, glow... whatever comes to you.

Lastly, you have one question to answer:

What one thing could you do today to walk towards that tangible object, while feeling that feeling?

Ask yourself that question every single morning, and watch the magic unfold.

I hope this was fun for you! Please leave me a note in the comments on what this exercise unveiled for you.

With the utmost respect for 2019, 2020, 2025 and 2030's versions of you,

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It was the Sunday before my 28th birthday, Chris and I were enjoying a glass of champagne on our front porch #BAMAStyle. He took a phone call, which always leaves me a bit awkward... I typically have my phone off if I have a cocktail, so I'm just sitting there like a duck starring at the road. Then, it hit me!

Let me turn said electronic device on and plan something.

The thought danced in my head, as if ready for its party debut:

"Wouldn't it be fun to go to the Grand Hotel for manicures and pedicures on Friday with my friends?"

First, I texted my two pals who live nearby to make sure they could go. It was a no-brainer yes for them.

Now, onto call the Grand Hotel, or 'Grand Station', as they adorably call their main customer service line. I wrote an article for the Grand when they reopened their lovely spa at the end of 2018, so I had a few hookups. I asked if they wouldn't mind my friends and I coming for the day, in exchange for media coverage (AKA Magazines, Blogs, etc. Learn more about that here.)

I got not only another, "YES", but also, a delicious media rate so Chris and I could stay for the weekend.

Of course, I was thinking, "Damn, I should drink champagne every day."

As the week progressed, we packed, called the dog sitter, did the things... oh, and naturally celebrated my birthday eve, also known as Halloween:

This is of course, not Chris, who does not dress up...this is my 72-year-old neighbor Dan.

Finally, Friday, my birthday day arrived! I drove to the Grand Hotel, windows down in my jeep... feeling so thrilled this had all spontaneously come together. As I pulled around the scenic drive of the Grand Hotel, I immediately felt relaxed.

I love Point Clear, Alabama. I love the Grand Hotel. I love VALETING!

I dropped Jeep-y off with the kind man and he took my baggage. As I waited for my room, I walked out back to return some kind birthday messages.

This not a joke. Fairhope & Point clear are really this perfect. Look at all those butterflies!

The butterflies were a good omen for what was to come. I understand I was "media" at the hotel, but I was treated like a royal princess. The way the Grand treats its guests is unparalleled. I got a gift almost every corner I went through! The staff even signed a birthday card for me.

I'd never felt so special.

My friends arrived a few hours later, for a cocktail and spa time:

After enjoying a dip and more champagne, of course, I waited for my boyfriend and friends to join me for dinner.

Not a bad place to reflect on the year prior.

Of course, I got excited and ordered room service for my pre-dinner bash. I could really get use to picking up a 'house phone' and having my wishes met!

Once the gang had arrived, we headed to the fire pits for cocktails, then out to a lovely dinner in Fairhope. The sunsets are INCREDIBLE in this area, but as you know, I had a cocktail, so my phone was up in the room. (Presence!)

The following day, Chris and I enjoyed another spa day, naps and an incredible dinner at the hotel.

By the end of the weekend, I was refreshed, amazed at my manifestation abilities and as always... so grateful I became a writer.


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Here I am, 5:05 PM on a Monday. I've reached the end of my 'allotted' working hours. Yet, as the one who created this rule... I'm prone to break it. So, I hop on Instagram for just 15 more minutes... I then realize my house is pretty clean, my boyfriend isn't available for another hour...so, I ask myself the question I ask almost every day around this time:

"To Work, or Not to Work?"

That's my question.

If you work from home or are passionate about work - you've likely had this same question cross your frontal lobe when you get 5-20 extra minutes. It's the sensation called, "real quick."

Let me just do my IG stories real quick. Let me just check in on Sandy real quick. Let me just do tomorrow's task real quick.

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Before you know it, we're totally in super work mode. Which is awkward if you're at the grocery store.... or someone literally went to the bathroom at dinner.

Why do we default to working mode?

I have a few general ideas. For women, we are naturally people-pleasing. For all of us who are empathetic, we're also prone to be aware of other's emotional needs - meaning we think, "Gosh, Sam would be so happy if he had this right now." And, the cherry on top, for those of us entrepreneurs or passionate worker bees, we're also natural drivers.

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...Damn, so is this even worth exploring? Will we ever change?

I think we want to.

Or at least, we're willing to explore the possibility that there's life outside of work.

Here's my solution:

Step One: Identity what your work is.

List out what you did the past 3 days, then dive deep into if it feels or looks or acts like a work task.

Step Two: Make a dream list.

If you could do anything with your free 5 seconds-5 hours a week... what would you do?

Here's mine:

Step Three: Get deep on why you are workin' for the non-existent weekend.

I'm writing this to myself too... so, let's go slow - go to the coffee shop without your laptop. Practice not perfect, friend.

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Let me know in the comments the first action you'll take from this, plus, I'd love to hear if you enjoyed it. Share it with a pal and let's help each other gain space and mental clarity.


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As a sales professional, I know you’re presented with non-stop *new* tactics to move your products, increase awareness and even expand into new markets. But, with limitless suggestions, some faulty and some fabulous -  the question is - what is really going to work for you?

You love your product and want it to succeed. Why doesn’t everyone else? 

Simple answer: Everyone shouldn’t love your product. If they did, your product, service or offering wouldn’t be solving a specific problem. Think about it, even Coca Cola isn’t for everyone.

The solution to finding out what really works is "niching" down or specifying your demographic. The idea of getting specific initially scares a lot of us because it instantly creates a lacking feeling and thoughts like:

Whether you’re selling to B2B or B2C, you can use this customer avatar exercise to get more specific about who you’re really talking to, which will actually create the opposite effect of scarcity.

Besides the ease of clarity and focus (A.K.A reduced overwhelm), here's why defining your ideal customer avatar matters:

You will increase your ROI in every Marketing effort by getting clear: 

Targeted messaging also means: 

Here's how you define your avatar:

For this exercise, if you’re selling B2C, we will keep one person in mind, as they will represent your consumer group. 

If you’re selling B2B, I recommend keeping a department or a specific C-Suite executive in mind as you go through this exercise. For example, when I worked in healthcare sales, I created an avatar of the CEO, the CNO (Chief Nursing Officer) and their administrative assistants as I knew they were a decision-making team.

We’ll start with a few deep questions:

  1. What keeps your avatar(s) up at night?
  2. How do they feel when they find your product, service or offering?
  3. What hesitations do they feel when they go to buy?
  4. What would make their customer experience incredible?
  5. How could you make them feel safe, seen and understood?

Next, Let’s get clear on what they look like: 

For B2B sales professionals, If you have a group of consumers to consider, you can answer this for each individual in the group. For B2C sales professionals, focus on one representation for your collective target audience. 

  1. How old are they?
  2. What's their occupation?
  3. Are they female or male?
  4. Do they have kids, if so, how many?
  5. How much money do they make per year?
  6. What is their estimated spending power?
  7. How do they spend their average day?
  8. How do they spend their weekends?

Now that you have a clear idea of who your avatar is, you can apply this information immediately by taking the following actions:

  1. Print out a picture that represents your avatar(s) and add the details you most need to consider and keep it at your desk. An example would be printing a photo of a blonde woman in her 30’s with a kid and a laptop with the notes: 32, overwhelmed - feels ecstatic when she finds my program. 
  2. Review your last week(s) of promotional social media posts, emails and sales efforts and cross-reference them with what keeps your avatar(s) up at night. Is this information helping them? Would they feel seen and heard by your strategy? Does it cut through the noise?
  3. Make adjustments to your messaging for the upcoming weeks keeping your avatar in mind and track your progress and return on investment.

If you’d like to work with a media strategist and communication expert whose work has been published in the USA Today Network among many other online blogs - check out my strategy sessions here. As a bonus for blog readers, I’m happy to include the exact metrics you need to include when creating your next social media ad.


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