Welcome another fabulous woman here to share her magic, Guest Blogger, Ele Hutt, the GG team storytelling, brand expert! When Ele isn't working on our client's work, she doubles as super woman, as a leader in the healing space and as a working breakthrough coach, you know she is going to share wildly realistic and effective tips with us.

Yay, Ele Hutt!!

Most of us have been talking about writing a book for ages, but in our day to day, we never seem to find enough time do actually do it, am I right? 

Raise your hand if you get overwhelmed just by thinking to add something else to your calendar. 🙋🏼‍♀️ (Hey, we have blogs for that.)

No shame girl! We all have a crazy busy life (and bills to pay), so how are we supposed to clear out our schedule & block time to write?

Hear me out... I promise these tips can help you get at least 1 hour a day so you can start your book.

We spend most of our time either working, commuting or sleeping, and those hours are often non-negotiable. But what about the rest? The ones we spend cooking, doing the laundry, watching Netflix, using social media, shopping online or laying on the couch daydreaming about the millionaire life we should be living? Are you sure those are non-negotiable too?

Let’s get real!

The first tip to create more free time is to give yourself a break! And by that, I mean a social media break. Before you freak out, hear me out! Unlock your phone and swipe left. How many hours have you spent online today? 1, 2, 5 hours? It may be shocking at first, and this exercise is not to shame you or make you feel bad, it’s to create awareness. Are you sure you can’t use that same time to write the book you’ve always dreamt of writing? 

The second tip is to maximize your time whenever possible. How much time do you spend deciding what to eat every day? Or deciding what to wear every morning? Wouldn’t it be easier if it was already planned out? Why not spend some time on Sunday getting your outfits ready and cooking the meals for the entire week? That could clear some time in your schedule to focus on what you actually want to do, write the next bestseller the world is so desperately craving for! 😉

The third tip is to break it into smaller tasks, words instead of chapters or the whole book. It will become easier to find time if you set yourself an achievable daily goal. 500 words? 750 words? 1000 words a day? Whatever you feel comfortable with! I know you may have this belief that you have to rent a beach house and lock yourself there until you finish your book, but who said that’s the only way of actually finishing it? You don’t need a writers retreat to do it. 1000 words a day is better than no words a day don’t you think? Just start. 

The fourth tip is to become a time police. I know that there are some days that you only want to binge eat & watch the entire season of YOU, but you got to ask yourself, is this really going to take you closer to your dreams? Probably not! You have to be mindful of what you choose to give your time to, including friends, TV shows, podcasts, and any other distractors. Your story is worth sharing but no one but you can tell it, so it’s time to write it down girl! 

Last but not least, stop thinking about it like something else you’ve gotta do. You don’t actually “have to” do it, you WANT to do it, and that’s completely different. When you make writing your obligation, you unconsciously block all the creative juices & inspiration. Why? Because you take all the fun out of it! As a passionate human being, you should write your book because you feel inspired, not because you feel forced to do it. Double-check if the topic you chose inspires the hell out of you cause if it doesn’t, it’s probably not the right book idea. When you’re passionate about it, it becomes easy to want to write at least a word every single day! 

Now you know it girl, the answer to not having enough time, is about having the willingness to make the time!

xoxo

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As a sales professional, I know you’re presented with non-stop *new* tactics to move your products, increase awareness and even expand into new markets. But, with limitless suggestions, some faulty and some fabulous -  the question is - what is really going to work for you?

You love your product and want it to succeed. Why doesn’t everyone else? 

Simple answer: Everyone shouldn’t love your product. If they did, your product, service or offering wouldn’t be solving a specific problem. Think about it, even Coca Cola isn’t for everyone.

The solution to finding out what really works is "niching" down or specifying your demographic. The idea of getting specific initially scares a lot of us because it instantly creates a lacking feeling and thoughts like:

Whether you’re selling to B2B or B2C, you can use this customer avatar exercise to get more specific about who you’re really talking to, which will actually create the opposite effect of scarcity.

Besides the ease of clarity and focus (A.K.A reduced overwhelm), here's why defining your ideal customer avatar matters:

You will increase your ROI in every Marketing effort by getting clear: 

Targeted messaging also means: 

Here's how you define your avatar:

For this exercise, if you’re selling B2C, we will keep one person in mind, as they will represent your consumer group. 

If you’re selling B2B, I recommend keeping a department or a specific C-Suite executive in mind as you go through this exercise. For example, when I worked in healthcare sales, I created an avatar of the CEO, the CNO (Chief Nursing Officer) and their administrative assistants as I knew they were a decision-making team.

We’ll start with a few deep questions:

  1. What keeps your avatar(s) up at night?
  2. How do they feel when they find your product, service or offering?
  3. What hesitations do they feel when they go to buy?
  4. What would make their customer experience incredible?
  5. How could you make them feel safe, seen and understood?

Next, Let’s get clear on what they look like: 

For B2B sales professionals, If you have a group of consumers to consider, you can answer this for each individual in the group. For B2C sales professionals, focus on one representation for your collective target audience. 

  1. How old are they?
  2. What's their occupation?
  3. Are they female or male?
  4. Do they have kids, if so, how many?
  5. How much money do they make per year?
  6. What is their estimated spending power?
  7. How do they spend their average day?
  8. How do they spend their weekends?

Now that you have a clear idea of who your avatar is, you can apply this information immediately by taking the following actions:

  1. Print out a picture that represents your avatar(s) and add the details you most need to consider and keep it at your desk. An example would be printing a photo of a blonde woman in her 30’s with a kid and a laptop with the notes: 32, overwhelmed - feels ecstatic when she finds my program. 
  2. Review your last week(s) of promotional social media posts, emails and sales efforts and cross-reference them with what keeps your avatar(s) up at night. Is this information helping them? Would they feel seen and heard by your strategy? Does it cut through the noise?
  3. Make adjustments to your messaging for the upcoming weeks keeping your avatar in mind and track your progress and return on investment.

If you’d like to work with a media strategist and communication expert whose work has been published in the USA Today Network among many other online blogs - check out my strategy sessions here. As a bonus for blog readers, I’m happy to include the exact metrics you need to include when creating your next social media ad.

Xoxo

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There I was sitting in front of my laptop, waiting for a new friend to tell me all my past life secrets, and hopefully shed some clarity on my current irritation around making money for my work. I was setting up for my first Akhasic Records session.

“Do you meditate?” my guide asked me as we opened up our video conference call.

“Yes, I do,” I responded, hoping that my mindful breathwork, my mala bead evening ritual, and habitual guided meditations would give me a gold star in the spiritual realm.

“Ok, I will now say three prayers to open your records,” Silvana, my guide, stated.

To imagine the Akashic Records, Silvana says to picture a file cabinet where every soul’s past and present lives. She says by getting deep into meditation, certain beings can get quiet enough to receive the information from each of our spirit guides, who manage the file cabinets.

Silvana says often in our present lives, we’re often blocked by what has happened in our past lives. You’ve probably heard this before – if you didn’t heal it in your past life, it will come back until you’ve moved past the lesson. In that context, Akashic Records professionals act as librarians with the key cards to move us past our baggage, past, and present.

As we’re getting ready to open my file cabinet, I feel an odd sense of calm. I’ve been on the enlightenment journey for quite some time; I’ve received psychic readings, energy clearings, reiki attunements and about anything else you could think of. Most of the time, I feel like I’m about to squirm right out of lotus pose and into another dimension, but today, I feel eager and ready to see what’s in my proverbial files.

Silvana gave me permission to hit the record button on our video chat, my files were officially open. I pressed record and stared ahead like an eager puppy at treat time.

A multitude of thoughts ran through my head, such as, “What were they going to tell me? Was I a murderer in a past life? I sure hope not…”

As the worrisome thoughts danced through my frontal lobe, I urged myself to sit down and be quiet, as my brain was basically popped open like the hood of my car and everyone was watching.

Samos spoke, likely eager to interrupt my thought dance,  “Your spirit guides show me an office. You are sitting at a desk, very overwhelmed, yet you keep saying yes to each paper that comes to you.”

I agree and immediately guide the conversation right past my people-pleasing tendencies and towards who I was in other dimensions.

What came next amazed me:

“I am seeing a past life,” Silvana said, “You’re running in a field. By your clothing, I’m assuming it’s about the end of the 19th century.”

I’m listening, ears perked up.

“In this life, all of your sisters have gotten married but you. You are like the black sheep of the family. You would rather spend your time writing poems by the lake than worrying about getting a husband. This greatly irritates your parents and they are always pushing you to find a husband,” she continued.

I was stunned – the parallels of this life to mine were uncanny.

Silvana shared with me that Danielle published her collection of poems in the New York Times. I was shaking in my boots at this point. She continued to tell me that Danielle was pleased to have her poems continuously grace the pages of the newspaper, but what she really wanted was a book. Though she did go on to get married, her family life interrupted this dream of seeing her words in a leather-bound format.

This made my childhood make so much sense. My family always recounts stories of me, hiding in my room with a typewriter, telling anyone that would listen, “I’m going to be a famous writer this time.”

Our session continued into other fascinating aspects, but my biggest takeaway was the connection to my strong word-ly desires. Knowing that my passion to write has come from a lineage of purpose, reinvigorated my desire to share my voice with the world and charge appropraitely for it – it’s ok to make money for our magic.

I encourage you to dive into your records! You never know what your past has inspired you to create in your present.

Xoxo

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*A variation of this was originally published on the Elephant Journal*

Playboy magazine has decided to no longer feature nude women in an attempt at rebranding to attract Millennials.
This may not seem like a big deal if you’ve never scoped out a Playboy or only seen your little brother with one, but the fact that the magazine who changed journalism is focused on our generation says something. Playboy and Hugh Heffner’s tactics changed the way we interview today, they are credited with bringing the Q&A format to the journalism world we know today.
Google defines a mil – len- nial as a person reaching young adulthood around the year 2000; a Generation year. Most of us (Millennials) are 18 to 33 right now. According to Pew Social trends, this is the average picture of our generation:
We are racially diverse, we are relatively unattached to politics and religion, very linked in by social media, burdened by debt, distrustful of people and we aren’t in a rush to get married. Though we aren’t politically attached, we vote heavily Democratic and have mostly liberal views. We don’t have an issue adapting to technology as we’re the only generation who has never had the challenge of doing so. We are a little self-absorbed, 55% of us post selfies on social media or have done so at least once and 81% of us hang out on Facebook.
How does this translate to the publication power houses of the world?
Politically: Since we are unattached, so that makes us a great candidate for any campaigns, especially democratic to capture our hearts and our votes.
Single forever: Since we are not in a rush to get married, we have the opportunity to spend more of our young adult lives traveling (advertising in publications) and purchasing items with disposable income otherwise spent on starting a family young like in previous generations (again, advertising).
No issue with technology: All of the gadgets, phones, and online article publications are right up our alley. There is no barrier on getting us to understand how to scan to finish our workout on page 3 in our Self magazines.
Self absorbed: Happy to read and learn how to be better versions of ourselves and read publications around this.
This combination is important to many publications today – they wish to capture the voice of the future. If they can capture us at our 20-something age, publications can have a costumer for life if managed appropriately.

Where are we reading?

Elite Daily is in the top 5 of Millennial readership, so you’re in good hands with 71% of us struggling to figure out adulthood together. BuzzFeed, Gawker, Complex, The New York Times are among our other favorite websites.These websites function in different ways and help us stay up to date on what’s current and relevant in our lives.

What are we reading?

Blogs. Links on Facebook to articles from these favorite blogs of ours and and electronic magazines. We rarely pick up a hardcopy print magazine, says Adweek (Source 4). It goes without saying that we read our news while scanning our go to sources and brushing our teeth as we aren’t exactly the sit on the porch with a newspaper and coffee type, though, we do like to be informed. This has caused weekly newsmagazines to lose half of their readers in the past 20 years and begin to charge for digital service of reading your local paper online, Adweek explains.
Playboy has caught on to us- we’re smart, on to the latest trends, digitally current and readily reading online and they’re tailoring their image to become relevant to us. That says something about our generation, Millienals, we’re changing the game.
Source 1: https://www.biography.com/people/hugh-hefner-9333521#the-golden-age-of-playboy
Source 2: https://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/
Source 3: https://digiday.com/publishers/traditional-publishers-millennials/
Source 4: https://www.adweek.com/news/press/cond-nast-finds-magazine-readership-growing-among-millennials-140850

Xoxo

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