There are two ways to look at your business, like an exciting adventure, or a freakin' drag.
No judgment, wherever you are - it's the perfect place to start following every action that happens to you as a clue, not a failure, and creating a happy trail that leads you much further than you ever could imagine.
Let me give you an example, and I'm going to work backwards so you can see how magical business really can be if you're looking at each interaction as a clue, like the scarecrow, versus rejection like the wicked witch.
Today I got an email from Ryan Serhant's digital marketing manager saying, "Thanks Gabi, we'll pass for now, but are you going to be at Inman Conference this Summer? If so, we should meet."
I could have:
A) Cried and felt like I failed at my one shot to work with such a cool celebrity in my ideal client segment, badass dudes in real estate
B) Rejoiced that this dude wants to MEET me and act like I was already going to be there and set up a time.
I chose B.
I replied back, "Hey Kyle! Awesome. If you have a few minutes, please let me know how I can improve my work until we meet. I'll follow up a month before the event so we can set up a meeting time."
Then, I started following the Yellow Brick Road to Inman's conference page. This temporary delay in my work with Ryan was leading me to Inman: so, just like Dorthy meeting the Tinman: what was next to learn?
Hmmm, Inman had a few things that stood out:
Yes, to this Yellow Brick road. Always think brighter and bolder.
So, how did I get in front of Ryan in the first place? As promised, I'm working backwards. Check out my Dorthy like journey...
Wow! Now, could you business plan something like that?
So, next time you're lost, confused or rejected by yet another proposal, ask yourself one question:
Where is this Yellow Brick road leading me next?
PS: Loved this blog? You'll love my book, 50 ways to magic! Click here to read.